How outsourcing can make or break your business
We all know what we are good at. If we want to admit it or not, but most of us aren’t masters at everything. Some affiliate marketers are great designers, others are outstanding programmers or simply great creative minds but its quite rare to meet a person who combines all of these skills.
The average affiliate marketer knows how to make a simple banner in photoshop or how to edit a landing page; but what about the real time-intensive tasks like creating custom scripts or a variety of landing pages?
Can you really afford to learn a new programming language or to study design books, if you could just hire someone professional to do these tasks for you.
In the meantime you could be optimizing your campaigns or setting up new ones – Don’t get me wrong, it’s a great thing that you want to learn new skills and you should never stop doing so, but at the end of the day its all about the profit/loss.
Is your time really worth it? Will it save you lots of money in the future or are you just trying to be cheap and save a little money in the short term?
If you are just being cheap, then wake up, because you are not actually saving any money.
You are wasting your time if you could have hired some freelancer for as little as $15/hour.
Outsourcing your mind-numbing, mundane or time intensive tasks can result in huge increases in your bottom line.
Most of us describe ourselves as self-employed, CEO or president of some company. The reality is, that most affiliates work alone without any outside help.
What happens if you get into a car accident tomorrow, or for some reason you wont be able to work for a few weeks or even a month?
Your entire business would be wiped out in a matter of seconds!
Campaigns would die out, money would stop coming in and you would be back at square one.
So what can you do to prevent this type of scenario?
The answer is quite simple – outsourcing!
Find reliable designers, programmers and personal assistants. You need people around you that you can count on and know they deliver on time.
Having more responsibilities and pressure (to pay their salaries) can also be a great motivator to stay focused on your affiliate career.
It will probably take a few tries until you build up a perfect work-force but the time you put into it, will pay off in the long run and essentially elevate your business to the next level.
Let’s briefly re-cap why outsourcing can be beneficial to your business:
- professional designers, programmers
- huge time saver
- usually cheaper than in-house employees
- no office rent to pay overhead
- disaster solution in case of emergency (outsource staff keeps servers alive etc)
- increase your ROI, grow your income and your company
So stop being cheap and help yourself and your business to reach new heights!