Case Study: $200 per day with Plenty of Fish

This is a complete walk through from start to finish to make $200 per day off a single campaign from Plenty of Fish. POF is one of the most affiliate friendly traffic sources out there and is perfect to start out in affiliate marketing. The offer we are going to run is one of those very popular thick people dating sites, but we are going to attack it with an unique angle to maximize our profits. Lets get started…

To assure quality leads we will only target women in this campaign. Remember that your leads have to back out for the advertiser. If you send them garbage you will either get pulled of the offer or wont get paid at all.

Images are the most important part when creating ads on Plenty of Fish. The best images for this campaign are self shot images of ripped guys. There are tons of sites and blogs out there where guys take their shirt off. Think bodybuilding, weight loss, twinks… you catch my drift ;) When you resize your pictures to 110×80, make sure you sharpen them up in photoshop. Nothing worse then blurry thumbs on POF.

Once you have your thumbs, we will look at our targeting.

Country: United States
Age: 30 – 35 (you can run the offer from 18-29 as well)
Gender: Female
Body Type: A few extra pounds, big & tall/bbw, prefer not to tell
Looking for: Male
Browser Type: Firefox, Internet Explorer, Chrome, Opera

This is an exact copy/paste from my POF settings. Make sure you target different age groups as well. I prefer to run my campaigns in 5 year gaps (e.g. 18-23..). In this campaign you can target any age from 18 to 40. The older generation doesn’t really fall for our angle.

The second most important thing beside the thumb is your ad copy. Age and State tags are a must! An easy way to do it, is to call out the exact demographic you are targeting. Who would have thought, right? ;)

Headline: {age:30+}/yo and Curvy?
Body: Our {age:30+}/yo Guys are just begging for curvy girls in {state:the US}. Click here to sign up now. Its FREE!

Be careful with the “It’s Free” part in the end. Experiment with it but it can certainly influence the quality of your leads.

Your ads should look like this now:

Once we have our ads set up we want to build a great landing page, to convert our traffic into leads (cash!). I have build an insane lander which produces a CTR of about 60% on POF. It is a very basic but yet very effective lander. You can download the lander here:  Click here to download

Once you have downloaded my lander and set it up, you can take your POF campaign live. Set your bids around the $0.41 mark but don’t bid any higher then that. Let your ads run for a day to collect some data and weed out the bad images. After you have successfully optimized your campaign, you should lower your bids drastically to around $0.21 – $0.31 and duplicate your campaigns. Duplicating your winning campaigns will bring in more traffic but will also burn out your ads a lot faster. Be prepared to burn through your ads in 1-2 days, depending on how many duplicated campaigns you have.
Always check the offer you are running on sites like offervault or odigger to campare payouts. Everytime I start a new campaign, i will negotiate a higher payout right from the start. Most networks will match each others payout, so its an easy card to play.
Don’t worry about pissing off your affiliate manager. You are here to make money – not to date your AM.

In general all chubby dating offers convert great for me. I had EPC’s as high as $2.28 with the exact same setup I just gave away for free. Here is a screenshot: Click here The angle I gave you also works on plenty of other niche dating offers. Just be creative and you will bank even more then just $200 per day from it.

Download my landing page below and start making money online today!

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  1. sick post dawg!

  2. BillMoney · Reply

    Ahhhh this actually makes so much sense.. nice post!

  3. Pingback: CASE STUDY: jayknowscash.com reveals a $200 PROFIT/day campaign. Shows EVERYTHING!! « Ads.pof.com Blog

  4. Thanks for the share :) , will check out the lander in a minute.

  5. Awesome info. thanks for sharing bro!

  6. The ‘FREE’ element is HUGELY unadvisable. Yes, it will get better CTRs and conversions, but the leads will be shocking. I got kicked off a couple of offers because the quality of the leads were poor – and these were supposedly the golden demographic (women over 30). Now I never use the term ‘free’ in any of the ad copy or headline. Don’t take the risk.

    • Bojangles_Mcgillicutty · Reply

      Matt’s spot on. Free in ads = Short term money only.

  7. Nice, thanks. Now you can remove :)

    • lol ;)

  8. Excellent. Thanks

  9. But what about other settings, frequency cap, distribute asap or evenly?

    • Frequency cap 3-4 and distribute ASAP

  10. Niiice! A complete walk-through just sitting here ready to replicate. Just one question. What was your daily budget?

  11. Excellent walk-through, but let me shoot you some queries…

    1)I have tried many campaigns without login count and the problem with me was, one day I was up 100% while next day falling right on my face. What are your thoughts on this?

    2) When I setup campaigns like this, I do get pretty good ctr’s for couple of days and then it starts decreasing ending up into (0.05-0.08) range. Were your CTRs in the same range? What was it exactly, if you don’t mind?

    3) Top less guys work? I have tested many many images even under login counts but dont know why my images don’t get decent CTR’s. BTW can you name some sites where do you find these sorta pics?

    4) Since how long are you running this campaign? And how were dealing with burnout that happens every other day?

    • 1) Started the campaign with login count <50 but the volume wasn’t there so i upped it and ended up removing it completely. The CTR dropped accordingly, but the volume/profit made up for it.
      2) See above
      3) Big chicks love ripped guys as much as they love their ‘happy meal’ (lol) but some offers won’t allow you to run them. Ask your AM for advice or try to stay under the radar. Check guyswithiphones(.)com for some decent images.
      4) About 2 months – burnout happens on POF quickly, so add new images to your campaigns on a daily basis to stay ahead of the game.

      • perfect answers from a perfect marketer….
        Were you seeing UPs and DOWNs n your ROI?

        • Sure, no ROI’s have ever been consistent ;)
          Think about stuff like day parting for example.. there are always things you can tweak and optimize on a campaign.

  12. This is great info – thanks :)

    I have a couple of questions, to which I’d really appreciate your response.

    1) What do you set your daily budget at to achieve these results?

    2) How many images/sets of ad copy do you run?

    Thanks in advance.

    • Thanks for your comment :)
      1) $200 – $300
      2) 10 – 15 per age group

  13. Pardon my utter newbness…but isn’t it kinda ineffective to sling Penny offer or hamburger ads to a chubby girl right after she clicked on a guy of her dreams?

    Also I would like to ask where does the link in the landing page actually lead to, does it pop up the window or redirect to http://www.myoffer.com?

    I cant seem to get this, if someone is looking for dates online and the thumbnail redirects him to some “get iphone for free” site, how will he be motivated to do anything but click the red X button and close the window?

    I checked out the offervault site, but cant see the campaign suitable for this…30 year old chubby looking for a date, clicking on a “bait”, what can I show to her that will make her take action?

    I’m starting out in this so sorry for being a total twerp.

    • oh man! looks like you are checking it from wrong country thus getting redirected while checking from offervault.
      I think offervault does has option to see landing page of an offer if you are from other country. Check it out :)

  14. Did you set the campaign frequency cap to per day or per visit? I tryed running this campaign but with per day option and only managed to spend $50 for the day targeting us and ca, Thanks!

  15. RomanceExpert · Reply

    Thanks for the awesome case study Jay, but somehow I can’t get it to work.

    I’ve built a very similar LP (even better, lol), grabbed about 30 photos of different guys of all varieties (with a naked torso, half naked, wearing hats, demonstrating abs etc) and uploaded ads with a very similar text (with age and state inserted). Some ads indeed got a nice CTR of 0.4%, but after some 5-6 thousand impressions the CTR dropped drastically. The best performing ad out of 20 after 13k impressions has a CTR of some 0.1%, but i guess it’ll burn out quickly.

    So, the average CTR for my campaign is 0.046% and the CPC is $0.70. I’ve made a couple conversions, but I’m afraid if i have to test 30 ads to find only one winner that will last me for one day, I’ll never make it profitable.

    May i ask you to email me your skype ID so i could show you my ads and LP?

  16. I started one and am now just waiting to get the impressions rolliing. I’m bidding at 0.41 and no impressions even. Might need to up the $$$.

  17. Yo Jay I really like the lp but when I upload it it’s missing 2 images in the page…weird…do you know why this may be happening? thanks man

    • I noticed that too. Go into the html and you’ll notice they are set to the wrong images (ones that don’t exist). Just change them to 1.jpg and 4.jpg instead of whatever they are set to and they will appear.

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